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Job ID :
95400
Location :
Northbrook, IL US
Level :
Experienced Professional
Job Category :
Marketing
Description :

Where good people build rewarding careers.

Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.


Job Description

The Mobile Marketing team leads the strategy, design, implementation and ongoing maintenance of consumer-facing mobile experiences to enable customers and prospects to interact with Allstate from their smartphone and other connected devices.  The team focuses on meeting consumers needs by enabling self-service, deepening customer engagement, and promoting product growth by leading the development of solutions for consumer mobile applications and emerging technologies that support the Allstate brand and prominently feature Allstate Agencies.  The team, within e-Business Marketing, also serves as an enterprise resource in the areas of digital engagement and e-Business.

  • Work with the Product Managers to create and manage a consumer-focused product mobile roadmap, making strategic adjustments as needed based on consumer needs, resource allocation, technology delivery and corporate priority.
  • Designs and implements new programs, services and approaches that meet connected consumer needs.
  • Works alongside Product Manager to collaborate and contribute on product strategy and strategic decisions.
  • Implements mobile messaging and deep linking campaigns to drive usage and adoption of Allstate Mobile apps
  • Implements location-based mobile strategies to drive engagements and insights
  • Manages mobile customer acquisitions campaigns aimed at acquiring new app users
  • Liaison with key members of the marketing organization on communication programs that raise awareness and drive usage of the mobile self-service channel.
  • Analyzing market intelligence and business results to translate emerging trends into business opportunities, as well as identify opportunities to improve processes and strategies as appropriate.
  • Staying abreast of digital media consumption and technology trends in mobile and related areas to serve as a subject matter expert and resource to internal stakeholders.
  • Cross-functional, individual contributor role that involves presenting the strategic product roadmap to multiple stakeholders, collaborating on features and obtaining buy-in on application design.
  • Production Support liaison.

Job Qualifications

 

  • The successful candidate will have at least 3 – 5 years of relevant experience
  • Ideally 1-2 years in a mobile environment;
  • Proven ability to work in collaborative, matrixed environment.
  • Proven expertise in marketing, with specific experience in digital marketing, including e-commerce;
  • Excellent communication and story-telling skills, including the ability to effectively translate and communicate technical information in a meaningful way to non-technical audiences;
  • Solid product/service development experience;

Other skills required:

  • Understanding of mobility and mobile apps
  • Understanding of technology and emerging smartphone capabilities
  • Team player who can blend business and technology 
  • Knowledge of JIRA is a plus

Educational Background:

  • Bachelor's Degree, Master’s preferred


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.



Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please see the notice regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please seethe notice regarding the Los Angeles Ordinance.

It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.

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