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Job ID :
101924
Location :
Northbrook, IL US
Level :
Senior Manager
Job Category :
Operations
Description :

Where good people build rewarding careers.

Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.


Job Description

The Acquisition & Engagement (AE) Team of Allstate Roadside Services (ARS) drives growth and sustainability of the world’s first service crowdsourcing network for rescuing stranded drivers, Good Hands Rescue Network (GHRN). The AE team finds and engages independent contractors (rescuers) who love to help people with roadside emergencies such as flat tires and dead batteries. The team develops, executes, and evolves growth marketing strategy and practices to source, onboard, activate, engage, and retain rescuers while developing a strategic growth platform for future services.

 

The Acquisition & Engagement Director leads the vision, strategy, prioritization, and execution of GHRN growth marketing; manages the AE team to develop, execute, and evolve growth marketing strategy and practices; contributes to GHRN and ARS strategy and execution as a key business leader; and works cross-functionally with other leaders in ARS and the Allstate enterprise to enable effective collaboration, promote best practices, and achieve shared objectives.

Key Responsibilities

 

Job Qualifications

  • 8-12 years in marketing leadership with an entrepreneurial approach
  • BS or BA with analytical-quantitative focus preferred
  • Demonstrated success in growth marketing for a crowdsourcing business preferred
  • In-depth expertise in data-driven growth marketing and analytics (omnichannel acquisition, engagement, retention) and digital marketing communications
  • Demonstrated success in leading continuous improvement of user funnel and lifecycle metrics including conversion rates, acquisition cost, and retention
  • Mastery of data analysis with Excel and analytics tools (Tableau or similar)
  • Mastery of industry trends and best practices related to growth marketing
  • Demonstrated ability to craft communications and oversee communications design and development for various types of audiences, channels, media, and styles
  • Demonstrated success in leading cross-functional teams and initiatives with varied stakeholder goals and tradeoffs
  • Advanced project leadership and organizational skills
  • Strong in-person presentation skills and ability to communicate with all types of audiences including service providers (rescuers) and senior executives

 


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.



Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.

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