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Job ID :
97950_1
Location :
Charlotte, NC US
Level :
Experienced Professional
Job Category :
Marketing
Description :

Where good people build rewarding careers.

Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.

 

 

Job Description

 

 

Job Description

The Organic SEO Analyst will be responsible for search engine optimization (SEO) on Allstate.com and associated web properties, including technical SEO, recommendations for content strategy and site updates, mobile-first initiatives, link maintenance and associated analysis. Through a combination of in-house collaboration, outsourced vendor management and hands-on project management, this individual will play a critical role in helping to execute SEO strategies rooted in the ever-evolving best practices of organic search.

 

 

Responsibilities:

  • Contribute to the development and execution of SEO strategies for Allstate.com and related enterprise domains
  • Identify, prioritize and manage on-domain SEO opportunities; including implement projects relating to site architecture, URL structure, redirects, content, code and internal linking
  • Manage elements of the site’s link strategy, including inter-linking, link disavow, etc.
  • Coordinate in-house technical SEO for Allstate and other domains, including XML sitemaps, hreflang, schema implementation, 404s and mobile optimization
  • Act as point person for external SEO vendors, where appropriate
  • Serve as SEO point of contact for internal Allstate business units
  • Coordinate/prioritize SEO projects with IT, CMS team and content department for all on domain optimization
  • Work with internal AORs to promote and gain support for Allstate’s organic search program
  • Act as key contact for SEO reporting with internal analytics team, IT and 3rd party vendors/platforms
  • Support ad hoc SEO related projects as needed
  • Increase Allstate’s overall visibility and within key product areas.
  • Monitor and report on organic quality of Allstate.com and associated domains (keyword density, broken links, redirects)
  • Utilize a variety of SEO tools (e.g., BrightEdge, Ahrefs,) to manage SEO projects and tasks

 

 

 

Job Qualifications

 

Qualifications

  • 4-6 years SEO experience (brand and/or agency-side) and strong understanding of organic search optimization and related strategies
  • Proven ability to drive results and operate with a goal-oriented mindset
  • Must be able to multi-task and prioritize
  • Ability to make decisions and work independently
  • Project management in a web environment to ensure deadlines and budgets are met
  • Experience managing vendor relationships
  • Strong organization skills
  • Superior analytic skills
  • Excellent oral and written communication skills to work effectively with others cross functionally
  • Knowledge of CMS systems, such as WordPress, and their role in SEO
  • Experience with Local SEO not required, but a plus
  • Additional non-SEO digital marketing experience a plus
  • Bachelors degree required

 

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

 

 

 

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.

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