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Job ID :
88704
Location :
Northbrook, IL US
Level :
Intern
Job Category :
Marketing
Description :

Where good people build rewarding careers.

Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.


Job Description

The purpose of this role is to support the Mobile Marketing team.  The Mobile Marketing team leads the strategy, design, implementation and ongoing maintenance of consumer-facing mobile experiences to enable customers and prospects to interact with Allstate from their smartphone and other connected devices.  The team focuses on meeting consumers needs by enabling self-service, deepening customer engagement, and promoting product growth by leading the development of solutions for consumer mobile applications and emerging technologies that support the Allstate brand and prominently feature Allstate Agencies.  The team, within e-Business Marketing, also serves as an enterprise resource in the areas of digital engagement and e-Business.

Key Responsibilities:

  • Work with the Product Managers to create and manage a consumer-focused product mobile roadmap, making strategic adjustments as needed based on consumer needs, resource allocation, technology delivery and corporate priority.
  • Work alongside the mobile product team in day-to-day agile scrum team meetings including:
    • Daily Stand-Ups
    • Sprint Reviews
    • Sprint and Product Integration Planning
    • Sprint Retrospectives
    • Backlog refinement & grooming sessions
    • Product demonstrations
  • Liaison with key members of the marketing organization on communication programs that raise awareness and drive usage of the mobile self-service channel.
  • Support product marketing on execution of mobile marketing campaigns intended to drive customer engagement including app personalization & content marketing, in-app messaging campaigns, push messaging campaigns and engagement strategies to drive app usage, feature adoption & cross-sell from existing app users.
  • Manage deep linking capabilities and customer feedback tools.

Support product marketing on the execution of app user acquisition campaigns by working closely with MARA and Consumer Marketing on download campaigns, supporting internal marketing efforts in liaison with digital team, and executing App Store Optimization & Search programs.

Job Qualifications

BACKGROUND REQUIRED:  

  • The successful candidate will have relevant experience/education in marketing and/or communications.
  • Candidate should be highly organized, detail oriented, have strong interpersonal skills and the ability to work independently and in a team environment.
  • Must demonstrate strong project management skills: multi-tasking priorities and facilitating/executing multiple marketing programs.
  • Understanding of mobility and mobile apps
  • Understanding of technology and emerging smartphone capabilities
  • Experience in marketing, communications or other related course work. Agency, financial services and/or insurance industry education are preferred, but not required.
  • Candidate should be pursuing a degree in marketing, communications or other related field.

    The following skills/experiences are required:

  • Rising senior-level college student or graduate student
  • Course work or experience in Marketing and/or Communications
  • Additional skills: Project management, relationship management, excellent written and oral communications, team-work/collaboration, measurement/data analysis 

    Skills required may be:

  • Beginner Communication
  • Beginner Project Management
  • Proven ability to collaborate across boundaries


The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Good Work. Good Life. Good Hands®.

As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.

Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.



Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please see the notice regarding the San Francisco Fair Chance Ordinance.

For jobs in Los Angeles, please seethe notice regarding the Los Angeles Ordinance.

It is the policy of Allstate to employ the best qualified individuals available for all jobs without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity/gender expression, disability, and citizenship status as a veteran with a disability or veteran of the Vietnam Era.

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